Athletes unlimited softball league (AUSL) 2025
The Athletes Unlimited Softball League (AUSL) is a professional women’s softball league featuring four teams—the Bandits, Blaze, Talons, and Volts—competing in a 24-game regular season across 10–12 U.S. venues, culminating in a Championship Series. Games are broadcast nationally on ESPN and MLB platforms, and the league is supported by partnerships with Major League Baseball, Sephora, Nike, Gatorade, Rawlings, and other top brands. By combining elite competition, national media exposure, and high-profile sponsorships, AUSL is redefining professional women’s softball and advancing the sport’s visibility and growth. My team brought this season to life by developing a grid graphic system that carried the AUSL visual language across all venues and touch points to create a special professional sports environment.
Agency: The•Team (Formerly Wasserman)
AccountS: Megan Hanson, Leah Gallagher, Christy sisley
Creative: Dylan Moody (Creative Director), Mackenzie Kruse (Art Director), Christopher Sepot (Designer)
Production: Brandt Bernat, Allison Maitre, Tim Kane, Peytan Cox
Athletes Unlimited Pro Basketball 2025
Athletes Unlimited Pro Basketballs first season in Nashville. Led the development and implementation of a new visual identity to align with the characteristics and energy of the city of Nashville for the 2025 season. With a focus on athlete empowerment, fan engagement, and growing women’s basketball, AU combines innovation, ownership, and excitement. My team brought the 2025 season to life by developing a music themed design system that spread across all touchpoint. Work for the 2026 season is underway!
Agency: The•Team (Formerly Wasserman)
AccountS: Megan Hanson, Leah Gallagher
Creative: Dylan Moody (Creative Director), Mackenzie Kruse (Art Director), Christopher Sepot (Designer)
Production: kathleen joyce, dan mcgowan, Allison Maitre, Tim Kane, Peytan Cox
Athletes Unlimited Pro Volleyball 2025
Athletes Unlimited Volleyball flips the script on pro volleyball—players compete for an individual championship, not a team title. Weekly redrafts put top performers in captain roles, creating fresh team matchups every week, while a points system rewards both individual stats and team wins. Featuring the best players from around the world, AU Volleyball empowers athletes, engages fans, and keeps the leaderboard—and the action—constantly shifting. My team brought the 2025 season to life across two markets, Omaha, NE and Madison, WI developing a creative system that worked across venues the differed in scale and features creating a pro environment that was loved by athletes, fans and even other leagues.
Agency: The•Team (Formerly Wasserman)
AccountS: Megan Hanson, Leah Gallagher, Christy sisley
Creative: Dylan Moody (Creative Director), Mackenzie Kruse (Art Director), Christopher Sepot (Designer)
Production: brandt bernat, Allison Maitre, Tim Kane, Peytan Cox
