AT&T @ NBA All Star Weekend

The AT&T x NBA Slam Dunk Experience brought fans courtside at last year’s NBA Dunk Contest, letting everyone take a shot at their own slam dunk. The activation featured photo ops, exclusive merchandise, and appearances by SGA and legend Jason Richardson—creating an unforgettable tech forward experience that captured major media attention. co-Led creative ideation and concepting of design and overall experience.

AGENCY: THE•TEAM (FORMERLY WASSERMAN)

CREATIVE: Will Gross, Alexander TURK, Cam curran, DYLAN MOODY, NATAIJA BUSH, MATthew Bielak, LINDSAY UCKAR

PRODUCTION: DAN MCGOWAN, SARAH NONENMACHER, MYLES CROWELL & Others