AT&T: Dream In Black
For Black History Month, AT&T Dream in Black brought together influential Black multi-hyphenates and emerging entrepreneurs for an intimate conversation centered on business, community, and growth. As Creative Director, I led the vision and execution, with a focus on intentional talent casting to foster authentic dialogue and meaningful impact.
The experience was designed to extend beyond a single moment—serving as the foundation for an ongoing mentorship journey that elevated our featured entrepreneur while inspiring a broader audience to pursue their ambitions. Captured in San Francisco, the conversation featured musician and entrepreneur Larry June, Playa Society founder Esther Wallace, and All Caps Studio founder Saeed Ferguson, whose visibility and platform expanded significantly following the campaign and subsequent appearances, including Essence Festival 2025.
AGENCY: THE•TEAM (FORMERLY WASSERMAN)
CREATIVE: Will Gross, DYLAN MOODY, Brooke Estell, Mukundi Kamwendo, LEO BROCK
PRODUCTION: laura mueller, megan gaschen & Others
AT&T @ NBA All Star Weekend
The AT&T x NBA Slam Dunk Experience brought fans courtside at last year’s NBA Dunk Contest, letting everyone take a shot at their own slam dunk. The activation featured photo ops, exclusive merchandise, and appearances by SGA and legend Jason Richardson—creating an unforgettable tech forward experience that captured major media attention. co-Led creative ideation and concepting of design and overall experience.
AGENCY: THE•TEAM (FORMERLY WASSERMAN)
ACCOUNTS: Monica morgan, carla rios, nadine hanley & Others
CREATIVE: Will Gross, Alexander TURK, Cam curran, DYLAN MOODY, NATAIJA BUSH, MATthew Bielak, LINDSAY UCKAR
PRODUCTION: DAN MCGOWAN, SARAH NONENMACHER, MYLES CROWELL & Others
