As Creative Director, I led the development and execution of the experiential centerpiece of Gatorade’s 2025 Player of the Year integrated campaign. Hosted at the iconic Rose Bowl in Pasadena, the event transformed the venue into a high-performance sports testing environment where award winners competed through custom-designed challenges inspired by football, basketball, soccer, baseball, and track & field. Managing a multidisciplinary team of designers, account managers, project managers, and production specialists, I oversaw the creative vision from concept through execution, delivering an immersive brand experience that celebrated elite athletic achievement and earned high praise from Gatorade stakeholders.
AGENCY: THE•TEAM (FORMERLY WASSERMAN)
CREATIVE: dany mota, Ernest Baker, DYLAN MOODY, Ben caldwell, Sean Cowie, Chris blechar, Bailey Luke
PRODUCTION: Ryan o’connell, amanda jones, jenni hopper
