NBPA BROTHERHOOD DELI

A NYC Deli-Themed fan shop First launched on the concourse of the Thomas & Mack Center in the summer of 2023 AT NBA SUMMER LEAGUE, the NBPA's Brotherhood Deli gives fans an opportunity to shop and discover brands founded by, invested in, respected, or endorsed by NBPA members.

I Led the creative development from ideation to execution, establishing the NBPA’s first ever fan facing experiential activation. Partners included Chase Freedom, michelob ultra, mitchell & ness and more.

NBA ALL STAR WEEKEND 2024 | INDIANAPOLIS, IN

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NBA SUMMER LEAGUE 2023 | LAS VEGAS, NV

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