#nBAthreads @ The nba cup

For the 2026 NBA Cup in Las Vegas, The•Team partnered with Meta Threads to produce an invite-only gathering for leaders of the #NBAThreads community at Toscana Ristorante & Bar. As Creative Director, I led a multidisciplinary team to translate the Threads brand into a refined, immersive environment. The experience featured a floral-framed signage installation as a social-first photo moment, alongside a bespoke customization station where guests created laser-engraved leather keychains with basketball-inspired charms. Branded details—including custom pillows, coasters, mini basketballs, and drinkware—extended the identity throughout, resulting in a cohesive, elevated event experience.

Agency: The•Team (Formerly Wasserman)

AccountS: Megan emerita

Creative: Dylan Moody (Creative Director), Christopher Sepot (Designer), Morgan Purtell (3D + Floorplans)

Production: Aron Hepberg