BROTHERHOOD DELI

The Ask: Create the NBPA’s first fan facing activation to show up at NBA Summer League and All Star Weekend

The Idea: New York is well known as the Mecca of basketball. The “Bodega” is a staple of the city. Lets create a player owned New York bodega bringing player-owned brands, partners and culture together under on roof for fan to experience and shop.

Collaborators: Que Gaskins | Brian Lee | Keisha Wright | Brianna Dawson | Philip Rivers | Khadijah Campbell | Ayana Hazeley | Katrina Clayton | Neil Hedge | 11 Ounces (Agency Partner)