AT&T @ NBA All Star Weekend
In 2025 the AT&T x NBA Slam Dunk Experience brought fans courtside at last year’s NBA Dunk Contest, letting everyone take a shot at their own slam dunk. The activation featured photo ops, exclusive merchandise, and appearances by SGA and legend Jason Richardson—creating an unforgettable tech forward experience that captured major media attention.
COLLABORATORS: WILL GROSS | ALEXANDER TURK | CAM CURRAN | BELLA ORIELLA| NATAIJAH BUSH | KEIRSTIN FERNANDES | LINDSAY UCKAR | DAN MCGOWAN | SARA NONEMACHER | MYLES CROWELL + OTHERS
