GATORADE: PLAYER OF THE YEAR EXPERIENCE 2025
Hosted at the iconic Rose Bowl in Pasadena, the event transformed the venue into a high-performance sports testing environment where award winners competed through custom-designed challenges inspired by football, basketball, soccer, baseball, and track & field. Working Alongdise a multidisciplinary team of designers, account managers, project managers, and production specialists, I led the development and execution of the experiential centerpiece, delivering an immersive brand experience that celebrated elite athletic achievement and earned high praise from Gatorade stakeholders.
COLLABORATORS: DANY MOTA | ERNEST BAKER | BEN CALDWELL | SEAN COWIE | CHRIS BLECHAR | BAILEY LUKE | RYAN O’CONNELL | AMANDA JONES | JENNI HOPPER
