Extra Butter + Diadora: The Giallo 2.0

The Ask: Create a campaign to align with the launch of a collaboration between Extra Butter and Diadora.

The Idea: With a shoe design inspired by the Italian horror genre, let’s create a campaign that nods to the genre through visuals that replicate the look and feel of the genre.

Collaborators: Jared Weitzman | Travis Libin | Bijan Sosnowski