Where Performance Meets Purpose
The Sanctuary
The Ask: Create an environment that combines performance and leisure for NBA players during the offseason.
The Idea: Off season preparation is private—minus the few shares we see on social media. Gaining access to those gyms is limited, it’s exclusive. We created an immersive retreat the blended player performance, wellness, leisure and business—built to strengthen the collective on a international stage.
Collaborators: Que Gaskins | Matteo Zuretti | Oliver Costamagna | Ivan Maggi | Saktish Ganesh | Aiste Furajevaite | Neil Hedge | Niveen Rasheed | Elle Hagedorn | Maniya Luluquisen | Kiran Prakash