Basketball is Nothing Without its Community
450 GIVES
The Ask: Create a initiative for the holiday season to give back to the greater community of people passionate about the NBA and its players.
The Idea: Meet fan where they are. Utilizing a fully branded and built out bus we developed a mobile tour that made stops across various markets.
Collaborators: Que Gaskins | Brian Lee | Keisha Wright | Brianna Dawson | Philip Rivers | Khadijah Campbell | Ayana Hazeley | Katrina Clayton | Neil Hedge