One Court Milan

The Ask: Develop and program an educational environment for NBA Players to learn more about the value of branding. Intertwine moments of leisure throughout the weeks long event.

The Idea: Fashion is a passion point for many NBA Athletes. It’s an opportunity point for individual and collective partnership. We brought NBA players to Milan for an immersive week of learning, networking and culture—connecting the Brotherhood with leaders across luxury, fashion and global business.

Collaborators: Que Gaskins | Matteo Zuretti | Oliver Costamagna | Ivan Maggi | Saktish Ganesh | Aiste Furajevaite | Neil Hedge | Niveen Rasheed | Elle Hagedorn | Maniya Luluquisen | Kiran Prakash | Ricki Dean