ATHLETES UNLIMITED SOFTBALL LEAGUE (AUSL) 2026

On the heels of a immensely successful inaugural season the Athletes Unlimited Softball League (AUSL) returned in 2026 with two additional teams, the Portland Cascade and Oklahoma City Spark, to compete against the Chicago Bandits, Carolina Blaze, Utah Talons, and Texas Volts. I led a creative team responsible for managing the development of team identities, venue branding and design, fan experience activations, game presentation elements, fan festivals and team store retail buildouts.

COLLABORATORS: GARY BAKER | MACKENZIE KRUSE | ZACK KUTOS | OLIVER CHAPOY | THOMAS COTTER | BRANDT BERNAT | ALLISON MAITRE | TIM KANE | PEYTAN COX | MEGAN HANSON | LEAH GALLAGHER | ERIN WOLFE | CHRISTY SISLEY

ATHLETES UNLIMITED PRO BASKETBALL 2026

For the 2026 Athletes Unlimited Pro Basketball season, I led the development of the league’s visual and experiential identity across venue design, fan engagement, game presentation, retail, and team branding. Building on the design language established during the inaugural season, our team evolved the in-venue experience while maintaining consistency and brand recognition.

A key initiative was transforming the league’s team structure from color-based designations into fully realized brands. We created distinctive identities, logos, color palettes, and usage guidelines for four new teams—Glow, Eclipse, Rhythm, and Gold Rush—giving each a unique personality while supporting the broader league ecosystem. The result was a cohesive, elevated fan experience that strengthened team affinity, enhanced storytelling, and brought a new level of energy and professionalism to the 2026 season.

COLLABORATORS: GARY BAKER | MACKENZIE KRUSE | CHRISTOPER SEPOT | CRYSTAL YANG | OLIVER CHAPOY | BRANDT BERNAT | ALLISON MAITRE | TIM KANE | PEYTAN COX | MEGAN HANSON | LEAH GALLAGHER | ERIN WOLFE | CHRISTY SISLEY

Athletes unlimited softball league (AUSL) 2025

The Athletes Unlimited Softball League (AUSL) is a professional women’s softball league featuring four teams—the Bandits, Blaze, Talons, and Volts—competing in a 24-game regular season across 10–12 U.S. venues, culminating in a Championship Series. Games are broadcast nationally on ESPN and MLB platforms, and the league is supported by partnerships with Major League Baseball, Sephora, Nike, Gatorade, Rawlings, and other top brands. By combining elite competition, national media exposure, and high-profile sponsorships, AUSL is redefining professional women’s softball and advancing the sport’s visibility and growth. My team brought this season to life by developing a grid graphic system that carried the AUSL visual language across all venues and touch points to create a special professional sports environment.

COLLABORATORS: MACKENZIE KRUSE | CHRISTOPHER SEPOT | BRANDT BERNAT | ALLISON MAITRE | TIM KANE | PEYTAN COX | MEGAN HANSON | LEAH GALLAGHER | ERIN WOLFE | CHRISTY SISLEY

Athletes Unlimited Pro Volleyball 2025

Athletes Unlimited Volleyball flips the script on pro volleyball—players compete for an individual championship, not a team title. Weekly redrafts put top performers in captain roles, creating fresh team matchups every week, while a points system rewards both individual stats and team wins. Featuring the best players from around the world, AU Volleyball empowers athletes, engages fans, and keeps the leaderboard—and the action—constantly shifting. My team brought the 2025 season to life across two markets, Omaha, NE and Madison, WI developing a creative system that worked across venues the differed in scale and features creating a pro environment that was loved by athletes, fans and even other leagues.

COLLABORATORS: MACKENZIE KRUSE | CHRISTOPHER SEPOT | BRANDT BERNAT | ALLISON MAITRE | TIM KANE | PEYTAN COX | MEGAN HANSON | LEAH GALLAGHER | ERIN WOLFE | CHRISTY SISLEY