#NBAthreads @ The NBA CUP
For the 2025 EMIRATES NBA Cup in Las Vegas, The•Team partnered with Meta Threads to produce an invite-only gathering for leaders of the #NBAThreads community at Toscana Ristorante & Bar. As Creative Director, I led a multidisciplinary team to translate the Threads brand into a refined, immersive environment. The experience featured a floral-framed signage installation as a social-first photo moment, alongside a bespoke customization station where guests created laser-engraved leather keychains with basketball-inspired charms. Branded details—including custom pillows, coasters, mini basketballs, and drinkware—extended the identity throughout, resulting in a cohesive, elevated event experience.
COLLABORATORS: CHRISTOPHER SEPOT, MORGAN PURTELL, MEGAN EMERITA, ARON HEPBERG, MATTY BASTA
